"When you respect the reader, the content itself is the only relevant medium."
— “Content as Medium” by Matt Gemmell
Days like this, I just wish I was a successful pickup artist…
Instead, I’m home alone sitting on the couch…
I’m not gonna lie, I feel pretty darn good about myself today…
To give a bit of context, I work for an agency, whose client got caught in a big PR story: some people on The Stream got confused between this company and a movement of people striking controversial arguments. The client had nothing to do with the controversy, and I politely and democratically explained this to those who misunderstood. This was this morning.
Following my intervention, the company went on to become a national trending topic on The Stream, while the controversial movement trended globally.
Following this, we have seem some incredible responses online, of people defending the client, by sending messages of support, defending us, and acknowledging our good work. Our responses were not part of any strategy or bad publicity we were trying to fuel. Our responses were to monitor, not ‘feed the trolls’ and explain the distinction between the two entities for anyone who misinterpreted the situation.
So yeah, while we didn’t understand the scale of things from the get-go, I’m glad transparency and clear messages helped us spread the word that we were not involved. In the end, the client, the agency, and the people all got very satisfied and supportive. And I feel damn proud and happy for the team I work with, and for myself!
I think it’s important to find the line between bragging and celebrating, and in this case, it’s a small victory that we all can feel good about!
[EDIT:] One of my posts got retweeted nearly 3500 times!
This group of people next to me is composed of Italians, spaniards, Brits and other people. They’re age range varies from 28-35, and they are exactly the type of people I don’t wan to grow up like.
I feel like their discussions are things I could have had a few months ago. Which…is kind of a relief to be honest…