Six weeks before shipping the studio was flown out to San Francisco to launch our game - 12 hour days seven days a week, free of the distraction of friends, wives and girlfriends.

I watched alcoholism and substance abuse skyrocket, relationships crumble (including my own), people slept on office couches, two developers got divorced, one nervous breakdown.

They attempted to smooth this over with more stock, free food and t-shirts. Free food doesn’t do you much good when you’ve lost fifteen pounds from not eating.