Those who got it right are The Verge/Polygon/Huffpo
The Verge: My favorite Tech Blog. They have both an app and a (*cough* get ready for the buzzword *cough*) responsive website!
Polygon: Favorite blog related to the Gaming Industry. They don’t have an app yet (they only launched the site in November, although they belong to Vox Media, the parent company hosting The Verge, and sports site SB Nation) But their mobile site is gloriously beautiful, whether you use your 27” iMac or your smartphone or tablet
The Huffington Post: Sadly, HuffPo got it right here, like The Verge. They have an app, and a good mobile-friendly site.
I think having both (if you can afford it, as a company) is the best way, especially if you’re a media outlet (read BLOG), because the way I see it, a mobile site and a native app have two completely different usecase:
- The mobile site is for when you’re looking for things online, and a visitor is brought to your content on a once-in-a-while basis.
- The app is for your dedicated fans who want to see all (or most) of your articles.